Link Building – Quality over Quantity
If you have looked into search engine optimisation you will be aware that link building is a very important aspect. Many people will advocate getting as many links as possible but is this really the case of are there other things the search engines take into account?
There are a lot of aspects that go into getting top search engine rankings from the onsite factors to link building. It is important to note that having the most number of links will not necessarily guarantee you the highest rankings. A good example of this is our website ranks at number 2 in Google for Web Development Company. However the number 3 website has around 20,000 more links then us. So the question is why is the number of links not the most important factor?
Well the number of links is important but it is also the type of link that you are getting and below are some really important factors to take into account when getting the links to your website:
1. Link Quality
When we say link quality what we really mean is the quality of the site that links to you. It is important to make sure the links that you get come from reputable websites. A good way to consider this is to look at the PageRank of websites you are getting links from. You could easily say that 1 link from a high PageRank website is worth more than 10 links from low PageRank websites.
2. Link Relevance
The search engines will also consider whether the page that links to you is relevant to your website. They will look at the content for the page that links to you and the content on your page. If they are not about the same or similar subjects they will consider it a link of low relevance. However the link will have much more importance if both pages are about the same subject.
3. One Way
It is always important to remember that one way links are by far and away more valuable. There are many people that will offer you linking programmes or reciprocal links. However it is always important to remember that these links will have little or no value with the search engines. They have become advanced and can detect reciprocal links now and so will count one way links much higher than these.
4. Anchor Text
Another vital thing to consider in your link building is the anchor text that you will be using in the links. If you have 100 links to your website with your keyword in the text that links to you this will be a lot more valuable than 1000 links that do not contain your keywords. Remember it is all about confirming with the search engines what your web page is about, this is what the anchor text can do for you.
There are a lot of things that you should consider when you are building links and the above points are some of the most important things to consider. If you are sensible and targeted with your link building then you will find you can get to the top with the quality rather than the quantity as some people will try to convince you. However this does not rule out quantity but it is just important to remember it is not the most important thing.
If you have found this article useful then you can get more information from Dazines – search engine optimisation.
Dazines – web development and web design company London UK
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